PostHeaderIcon Introduction to the Google Ad Auction

Although I don’t have Google ads on this site, I do have Adsense & Adwords accounts with Google. I always wondered how on earth they worked out the ad prices and this video shows you the ‘science’ behind the pricing.

I had to watch it a few times before my brain could compute the information. I wonder if I’m alone?

 

As you can see there is quite a drive toward more ‘quality’ for both publishers and advertisers. It’s about time if you ask me! ;)

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